Geely Auto officially signs strategic cooperation agreement with Abou Ghaly Motors
Cairo 15th of September 2021: Geely Auto, GIAC, the industry benchmark of Chinese automotive brands, signed a cooperation agreement with Abou Ghaly Motors, the leading Egyptian automotive group.
The fruitful collaboration of the two companies in the Egyptian market aims to launch new Geely models equipped with cutting-edge technologies in new energy, shared mobility, vehicle networks, autonomous driving, on- board chips, low-orbit satellites, and laser communication, to embrace the upcoming multi- dimensional mobility ecology and meet the personalized demands of Egyptian clients
Mr. Mohamed Abou Ghaly, Board Member of Abou Ghaly Motors and Mr. Michael Song, CEO of Geely Automobile International Corporation signed the agreement. A group of high officials from the two corporations also attended the signing ceremony including Mr. Maher Abou Ghaly, Abou Ghaly Motors Chairman, Eng. Tamer Kotb, Commercial Director of Abou Ghaly Motors, Eng. Khaled Maddah, Managing Director of Magints for Technology Services, a subsidiary of Abou Ghaly Motors Group and Mr. Liu Shubin, General Manager of Africa Business Unit.
On this occasion, Mr. Mohamed Abou Ghaly, Board Member of Abou Ghaly Motors, said, “The signing of such a strategic partnership with Geely Auto, as one of the leading industrial conglomerates, is the proof of the success of the Egyptian administration to support a powerful and stable economy.”
Abou Ghaly added, “Egypt is now witnessing real renaissance through mega projects achieving a huge leap in the infrastructure of the country. This includes the national project of roads and bridges with a total length of 7,000 km that cost 175 billion EGP. This is directly reflecting on the Egyptian automotive market size, which encourages renowned world automotive companies and large Egyptian corporations to invest in Egypt.”
Abou Ghaly also noted, “Abou Ghaly Motors Group has always been popular for providing “premium brands with premium service”. We are now re-introducing Geely Auto and its products of 4.0 era, with advanced technology, safety, and quality rates at the highest global levels to the Egyptian market.”
From his side, Mr. Michael Song, General Manager of GAIC, said: “As one of the strongest economies in Africa, Egypt offers a huge potential in the automotive sector. This is in addition to a fully integrated system for the automotive industry. Relying on its unique geographical location, Egypt is not only the core market in the Middle East and North Africa, but also one of the most significant markets in Geely’s Global Strategy. Therefore, Geely Auto places a great importance on the cooperation with AGM and has huge confidence in the future of the automotive sector in Egypt.”
Mr. Song added, “Egypt has always been one of the most important global markets. Geely aims to establish a powerful cooperation that will result in successes for both companies. We will be providing richer models to meet the various needs of Egyptian customers. The digital advantages provided by AGM, will help Geely create unparalleled customer experiences in its sales facilities, and service centers, across Egypt.
Eng. Tamer Kotb, Group Commercial Director of AGM, said, “We are always keen to provide our clients in Egypt with distinctive and comprehensive experiences while providing the highest levels of service. Our dealers’ network covers various governorates around Egypt to guarantee all our clients receive the level of service that always exceeds their expectations. AGM is also leading the digital transformation of automotive services in Egypt with integrated mobility solutions for all individuals and corporations”
Eng. Tamer Kotb added, “We recently launched Abou Ghaly Finance Company which presents a new concept of fully integrated retail financing solutions. Abou Ghaly Finance enables clients to purchase their favorite cars in the fastest time and with the least procedures possible which are all carried out digitally. This would facilitate buying new Geely models, in addition to all other brands.”
Since its establishment in 1997, Geely Auto follows the operational philosophy, “products and customers come first”. The company takes active steps to integrate the global wisdom and enhance the strength in research development manufacturing, which represent the all-aspect competitive advantages in the global market. According to the report of <FORTUNE GLOBAL 500> which was released on 2nd August 2021, Geely ranks 239th with a revenue of 47.19 billion USD. Now, Geely has been on this rank for a decade. It is also the only private Chinese automotive group.
As the industry benchmark of Chinese auto brands, Geely Auto has been the sales champion in passenger vehicles for a fourth consecutive year and its global accumulative sales topped 10 million in 2020. Geely attaches a great significance to the development of the global market. The Group continues to accelerate its expansion in terms of exports in the first half of 2021 reaching 53,422 units, increased by 173% YoY. With the launch of its new beginning in Egypt, Geely intends to enhance results during the second half of 2021.
Geely Auto officially enters the “4.0 era of Modular Architecture Based Vehicles” in 2021 while the product competitiveness is further promoted. In the close future, Geely and AGM are going to introduce the new models, which are based on BMA and CMA platforms and equipped with more advanced technologies in safety, intelligence, performance, energy conservation and health. It also represents a major leap for Geely from 2.0-era product to 4.0-era product in Egypt. Above all, the most advantaged “Golden-Powertrain” of 1.5TD will provide the best driving experience.
Geely is planning to enrich the Egyptian market with a variety premium SUV and sedan models equipped with advanced technologies and safety features that meets the personalized demand of Egyptian users.
Meanwhile, with the global tendency of electrification of automobile, Geely Auto has introduced the popular vehicle model “Geometry C” that gained popularity in Belarus and in overseas’ markets around the work. Geely Auto and AGM are discussing the most suitable timing to introduce renewable energy vehicles to the Egyptian market, keeping pace with the fuel-powered vehicles, to the capacity of “Technological Geely”.
In the future, Geely Auto will bring the superiority of “Technological Geely 4.0” into full play in global markets and deepen the “Going Global Strategy” to serve customers all over the world.